Nonprofit Marketing Tip: Social Media Giving Day
Official Description: “...we are encouraging everyone to use social media to make a difference in the world by promoting charitable giving. We are celebrating Social Media Giving Day by using social media to promote generosity and kindness through all of our platforms.” This article goes into more detail if you’re interested.
My Definition: SMGD is a way for nonprofits to highlight a giving opportunity through
specific tools available on social media.
It is similar to Giving Tuesday in November, but
focused specifically on using social media as a tool for good.
Here are a few ways you can utilize SMGD as part of your nonprofit marketing strategy.
Caption Draft
On Social Media Giving Day, we ask our supporters to join us in utilizing social media as
a tool for good! As a local nonprofit, days like these help [name of nonprofit or “us”]
connect with our followers and request financial contributions to support [our mission]. Click the link below to donate through our special campaign today as we raise funds
for [specific project].
If you’re unable to give financially today, there are lots of other ways you can give back
and help us grow using social media: like, follow, tag a friend in the comments, share
this post to your Story, send us a DM to inquire about volunteer opportunities, etc. -
every little bit helps!
Options for Campaigns
Facebook: You can post like normal with the donation link in the caption and/or share
it as an “Raise Money” post. When drafting your post, click the three dots in the bottom
right corner of the draft to expand the post options and then select “Raise Money.” This
would then allow your post to automatically include a special header indicating
[NAME is raising money] and a link at the bottom of the post to the PayPal Giving Fund.
Instagram: Reminder to now post active links in IG captions since IG does not show
them. Instead, mention something along the lines of “link in bio and Story” and then
you can add the link to your IG Story. (+ add a # feature)
Example from Voice & Vision, Inc.
LinkedIn: You can post like normal with the donation link in the caption and/or share it as an “Event” like this example.
Example from Voice & Vision, Inc.
Photo Options
The photo/graphic you use could be a generic mention of social media generally, a phone with a screenshot of your “Donate” page edited on top, or a photo of someone online shopping (i.e. holding some type of device + credit card). Here are some options to give you an idea. (Hint: Find one that matches your branding colors!)
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